Your complete 50-point assessment for a referral-generating profile
Check each item your LinkedIn profile currently has. Your score updates instantly. Use the result to identify your highest-priority improvements.
Your headline appears in every search result and connection request. Make it count.
This is your elevator pitch. It should hook readers immediately.
Pro tip: LinkedIn allows up to 50 skills. Use this space strategically with terms clients and referral sources search for.
This section lets you showcase your best work at the top of your profile.
These advanced strategies separate good profiles from great ones.
When potential clients or referral sources find you, your profile isn't building the credibility needed to take action.
Your profile has the basics but isn't optimised for discovery or conversion.
You're doing well, but some strategic improvements could significantly boost your visibility and credibility.
You're likely to show up in searches and make a strong first impression. Focus on keeping content fresh and continually gathering recommendations.
I specialize in helping lawyers build LinkedIn profiles that generate referrals and client development — with 38 years of legal marketing experience to back it up.