What Happens Before Any Work Starts

No two firms have the same problem, even when they describe it the same way. A firm that cannot convert the leads it already pays for needs something different from a firm nobody is calling.

So I start by listening. I ask about your practice areas, the clients you want more of, where your files come from now, and what has been tried before. I talk to the people who answer your phones, because they know things the partners do not.

What you get back is a short written plan with the two or three things worth doing first, what each one costs, and how we will know it worked. You could hand that plan to someone else and they could run it. That is deliberate.