Legal marketing for small and mid-size law firms
For Lawyers
Build Your Referral Network
Referrals come from a short list of people who know exactly what you do and remember it at the right moment. I help you work out who those people are, and give them something easy to pass on.
Update your Linkedin Profile
Your LinkedIn profile is one of the most powerful tools for attracting referrals, building credibility, and connecting with potential clients. I offer three tailored packages designed specifically for lawyers to help you maximize your professional presence
Business Development Coaching
Most lawyers already know what they should be doing to bring in work. The gap is the habit, not the knowledge. Coaching builds that habit around the practice you actually have.
For Law Firms
Fractional CMO
Some firms find it necessary or helpful to bring in temporary senior marketing assistance.
Hiring a caretaker while recruiting a new director makes sense, as well using an experienced marketer to set a strategy and manage on a part time business.
Special Projects
Outsource the tedious, yet important job of ensuring all elements of your project are professionally managed. For example, content is king and needs to managed properly to bring more potential clients to your website. The key to success is to create a regular schedule and write on topics of interest to your audience in a language they understand.
Optimize Your Intake
You invest considerable money in marketing to fill your sales funnel. Maximize your investment by ensuring your intake process effectively converts leads into file openings.