A lawyer is about to send you a file. Before they do, they look you up.
What they find is a job title, a firm name, and a bio you have not touched since you joined. Nothing that tells them what kind of work you want, or whether you are the right person for their client.
That is the moment your profile either earns the referral or loses it.
What most lawyer profiles get wrong
- The headline is a job title. "Partner at Smith LLP" tells a referring lawyer nothing.
- The About section is written in third person and reads like a brochure.
- Experience entries list duties instead of results.
- The words a referring lawyer would search for are missing.
- There is no clear next step for someone who wants to call you.
What you have after
- A headline that says what you do and who you do it for, in the words your referral sources actually use.
- An About section in your voice that a colleague can read in thirty seconds and know when to call you.
- Experience entries that show outcomes, not job descriptions.
- The search terms that put you in front of people looking for your practice area.
- A featured section that puts your best work where people look first.
- A profile that keeps working while you are in court.
Start free: the 50-point checklist
Fifteen minutes, section by section, scored across eight categories, built for lawyers. You will know exactly where your profile stands before you spend anything.
Two ways to work together
For lawyers who want to know what is wrong before deciding what to do about it.
- Written diagnostic with section-by-section scoring
- The three fixes that matter most for your practice, in priority order
- Two headline options written for you
For lawyers who want the profile finished and want it bringing in work.
- Everything in the Audit
- Headline, About, and experience sections written for your practice area and your referral sources
- Skills and keyword optimization
- Featured section built and populated
- Banner recommendation with specifications
- Recommendation request templates, plus a short list of who to ask first
- Implementation, either instructions for you or direct updates using your credentials
- One round of revisions
- A 30-day check with adjustments
Prices in Canadian dollars for Canadian clients, US dollars for US clients.
Add to either package
| Add-on | Price |
|---|---|
| LinkedIn posts written for you | $150 each, or four for $500 |
| Banner design | $250 |
| Firm company page setup | $750 |
| Rush turnaround | add 25% |
How it works
Who this is for
- Lawyers building a practice area from scratch
- Lawyers who have changed firms and need the profile to catch up
- Partners who want referral sources to find them
- Associates positioning for partnership
- Any lawyer whose profile is still the firm bio
Questions
Will you need my LinkedIn login?
Only if you want me to make the changes for you. Otherwise, you get the finished content and clear instructions.
Do I have to post for this to work?
No. An optimized profile works whether or not you post. Posting amplifies it.
What if I do not like it?
One round of revisions is included in the Rebuild.
How is this different from a general profile writer?
I have spent 38 years in legal marketing. I write for how lawyers actually get work, which is referrals.
What currency are prices in?
Canadian dollars for Canadian clients, US dollars for US clients.
Not sure which one you need?
Book a 20-minute call and I will tell you where I would start.
Your profile is doing a job right now, whether you built it for that or not. The only question is whether it is doing it well.