Executive-level marketing leadership exactly when you need it—without the wait, without compromise.
Your firm’s marketing function doesn’t pause during transitions, leaves, or strategic shifts. Client development continues. Lead generation must flow. Brand initiatives can’t stall. But traditional hiring takes months, and vacant positions create momentum gaps that cost you opportunities.
Interim marketing leadership gives you executive-level expertise exactly when you need it. Fast deployment. Immediate contribution. Operational excellence is maintained throughout the change.
What Is Interim Marketing Leadership?
This is not temporary staffing or project-based consulting. This is full-function marketing leadership—strategic planning, operational execution, and team management—delivered on a flexible timeline that matches your firm’s needs.
Think of it as your Marketing Director or CMO stepping in when you need coverage, capacity, or specialized capability—then transitioning seamlessly when your situation changes.
When Firms Need Interim Marketing Leadership
- Coverage for leaves: Parental, medical, or sabbatical leaves, where you need someone who can step in and lead, not just maintain
- Executive transitions: Your Marketing Director lef,t and recruiting takes 4-6 months—you can’t afford that gap
- Growth periods: Rapid expansion, new practice areas, or market entry requiring immediate marketing capacity
- Strategic initiatives: Major website launches, rebrand projects, or digital transformation requiring specialized expertise
- Organizational restructuring: Mergers, acquisitions, or internal changes where marketing leadership needs to stabilize operations
- Function evaluation: Testing whether you need a full-time marketing leader or determining what the role should look like
What You Get
Executive Credibility
25+ years leading marketing for law firms (including Executive Committee roles), Big 4 consulting firms (PwC, KPMG), and international professional services networks. Partners and senior leadership respect the experience and listen to the recommendations.
Fast Integration, Immediate Contribution
Minimal ramp-up time. I understand law firm culture, partner dynamics, and the balance between strategic vision and practical execution. Day one productivity, not month three.
Operational Continuity
Your lead generation continues. Client development programs keep running. Content calendars stay on track. Marketing operations don’t skip a beat during transitions.
Strategic + Tactical Execution
I don’t just create strategy decks—I implement, optimize, and manage day-to-day operations while advancing your strategic objectives. Planning and execution under one roof.
Flexible Duration
Short-term coverage (3-6 months), mid-term capacity building (6-12 months), or project-based engagements. Adjust as your needs evolve.
Core Capabilities
- LinkedIn marketing strategy and implementation for lawyers and firms
- Referral network development and strategic partnership building
- Lead generation systems and intake process optimization
- Content strategy, SEO implementation, and digital marketing campaigns
- Business development program design and lawyer coaching
- RFP and proposal management
- Marketing team leadership and vendor management
- Strategic planning, budget management, and ROI tracking
- Website projects, rebrands, and marketing infrastructure development
How It Works
- Discovery Conversation
We discuss your situation, timeline, and specific needs. What’s driving the requirement for interim leadership? What outcomes matter most? What does success look like?
- Scope & Timeline Definition
We define the role scope, deliverables, and engagement timeline. Whether it’s 20 hours/week or full-time equivalent, we structure it to match your actual needs.
- Rapid Onboarding
Fast integration into your team, systems, and culture. I meet key stakeholders, assess current initiatives, and identify immediate priorities.
- Execution & Delivery
Day-to-day marketing leadership, strategic initiative execution, and operational management. Regular communication with firm leadership on progress and priorities.
- Transition Planning
When your permanent hire arrives or your capacity need changes, I provide structured transition documentation and knowledge transfer. Clean handoff, continued momentum.
Why Firms Choose Interim Leadership
Maintain performance during change. Marketing operations don’t stall while you recruit, restructure, or cover leaves.
Access proven expertise immediately. No learning curve. No trial period. Deep professional services experience from day one.
Scale leadership intelligently. Get executive-level capability without committing to full-time overhead before you’re ready.
Test before you hire. Evaluate what marketing leadership looks like for your firm before defining a permanent role.
Protect client relationships and revenue. Marketing gaps create business development gaps. Keep lead flow and client engagement strong throughout transitions.
My Background
I’ve spent 25+ years leading marketing and business development for professional services firms—law firms, Big 4 consulting, and global professional networks. I’ve sat on Executive Committees, led cross-office initiatives, managed million-dollar campaigns, and coached hundreds of lawyers on business development.
My experience includes Director-level roles at Howie Sacks & Henry and Lang Michener (where I was recruited to the Executive Committee to build the marketing function), Global Marketing Director at PricewaterhouseCoopers managing $20M campaigns, and Marketing Manager at KPMG leading national practice marketing.
I understand law firm culture. I know how partners think. I speak the language of professional services. And I deliver measurable results—40% performance growth, 25% lead generation increases, award-winning campaigns—because I combine strategic thinking with hands-on execution.
Let’s Talk About Your Needs
If your firm is facing a marketing leadership transition, capacity gap, or strategic initiative requiring immediate expertise, let’s have a conversation about how interim leadership might fit..