38 years in professional services marketing, from international firms to solo practitioners. I ran marketing in-house at KPMG and PwC, then inside law firms: Lang Michener, now McMillan LLP, and Howie Sacks & Henry. I have also worked at How to Manage a Small Law Firm. I have been on my own since 2008.
That matters to you for one reason. I have sat in your chair and in your marketing director’s chair, so I can tell you which changes bring in files and which ones only look busy.
I lead every engagement myself. When a project needs a designer, a writer or a developer, I bring in freelancers I have worked with for years. You deal with me from the first call to the last deliverable.
Why Work With Me
You end up with a plan you can run after I leave. That is the test I hold my own work to.
You see what the spending bought
We agree at the start what the work is meant to produce. Then I report against it, so you can see what came back.
You skip the ramp-up
Plaintiff firms, B2C firms, national firms, and international firms through Mackrell International. The first meeting is about your problem, not about how a law firm runs.
No agency overhead
You pay for my time and for the specialists a project needs. I tell you what each one costs before they start.
How I Work
We start with a call about what you are trying to fix. I scope the work and send you a quote with a fixed scope and a fixed end date. If the project needs a freelancer, you know who they are and what they cost before we begin. You approve the work as it goes, and you keep everything I build.