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Stop Guessing, Start Growing: The Law Firm Marketing Calculator

Stop Guessing, Start Growing: The Law Firm Marketing Calculator

The Marketing Trap Most Law Firms Fall Into

You have been there. You look at last month’s marketing spend and wonder why the files are not coming. Most small firm owners start with what they can afford rather than what they need to hit an income goal. That is backwards.

Start With the Number You Want to Take Home

Work back from your income target and you can see how many clients you need, how many enquiries that takes, and what you can afford to pay for each one. That last number is the one most firms have never worked out.

Work back from what you want to earn

Change any number. The results update as you type. Nothing is sent anywhere.

Before tax, after firm expenses.
Percent of revenue left after running the firm. Most small firms land between 25 and 40.
What one file is worth to you, on average.
Percent. If you have never measured it, 25 is a fair starting guess.
Percent. Firms chasing growth usually sit between 5 and 12.
–Revenue your firm needs this year
–New clients a month
–Enquiries a month to produce them
–Marketing budget a month
–The most you can pay for one enquiry and still hit your number

Why Firm Owners Trust This Method

“I finally stopped throwing money at random marketing tactics. This calculator showed me exactly what I needed to do to add $75,000 to my income this year.” – Sarah M., Family Law

Behind on Your Revenue Goals? Let’s Talk About Where to Invest.

This calculator tells you what to spend. It does not tell you where to spend it, and that is the harder question.

I help small firms work out which tactics earn their keep and which ones to stop paying for. If you are behind on this year’s targets, we can map out where the next dollar should go.

15 minutes, no charge. Bring one question you are stuck on.